Design rationale
Earthy pairs a GT Sectra Display-class hero serif with an Inter body, on a warm paper base `#F4EFE6`, near-black ink `#1B1A17`, and a terracotta-and-moss accent pairing (`#A85C3C` / `#5C6B4A`). Photography favors medium-format film grain and golden-hour portraits over studio polish.
This is the folk default for a reason: it carries the genre's intimacy-first conversion logic (mailing list, tour list, house-concert section) without leaning toward either Dreamy's nocturnal mood or Americana's road-and-store emphasis — a neutral, warm starting point most acoustic acts recognize immediately.
Who this fits
Acoustic singer-songwriters, duos, and small folk ensembles whose visual identity is warm and unforced rather than styled toward a specific subculture — the safest default if you're unsure which of the three folk styles fits.